Public relations is the art of managing relationships between organizations and their various audiences. As a Chicago-based Public Relations Professional, I follow the practice of PR as defined by the Public Relations Society of America: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

 

What a powerhouse PR is: it’s the vehicle for showcasing exactly who you are and how you want others to see you—the ultimate reputation builder. Developing and maintaining a strong PR presence doesn’t happen quickly, however. Like any relationship, the one between you and your clients takes time to mature. 

 

Key Components of PR

 

• Create, continually update, polish, and execute comprehensive communication plans — complete with goals, objectives, tactics, strategies, metrics, and more.

• Develop and share client stories and messaging in creative, easy to understand, and persuasive ways.

• Build, maintain, and enhance an excellent reputation with both internal and external audiences. 

• Devise plans to create mutually beneficial relationships between an individual or organization and its various stakeholders.

• Plan for potential risks and how to mitigate them.

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How Can I Help You?

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As a professional Chicago-based Public Relations Writer, I am well equipped to join you in meeting your goals. Here’s why:

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• Innovation: A creative thinker and a seasoned strategist, I thrive on the challenge of finding unique solutions and unexpected opportunities. 

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• Expertise: Years of experience in a variety of PR environments is my foundation. With a well-documented portfolio of results, I work quickly, efficiently, and creatively. I’m well prepared to respond when situations and priorities change rapidly (as they often do) and opportunities suddenly arise

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• Mantra: Exceed expectations, on budget and on time. Be tenacious. Be creative.

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• Tenacity: As Winston Churchill famously declared: “Never, ever, ever give up.”

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What are your goals? Are you ready to dive in and reach them? Contact me at betsy@betsystormwriter.com. Let’s get started.