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“A consummate communications professional with especially strong skills in publications and public relations, Betsy writes with authority, clarity, and compelling attention to detail. Topping it off, she listens to clients, clearly understands their needs, and consistently delivers quality results on time and on budget.”

Bill Hensley, Former Vice President, Marketing and Public Relations, Northwestern Memorial Hospital, Chicago


“Thanks to her big-picture approach and knowledge of media outlets, Betsy helped Anixter Center position itself as the go-to organization for disability-related information in Chicago. She is a highly organized and tenacious public relations person whose communications and planning skills made a real contribution. She consistently showed an ability to develop strategies and key messages that were right on target.”
Stuart Ferst, Former CEO (Retired), Anixter Center, Chicago

"Any communications team looking for a PR pro who is committed and who consistently delivers, on time and on budget, will find Betsy an incredible asset. She has solid relationships with the media, she knows what reporters want, and she has a fantastic command of the written word. Plus, she's a dream to work with. I'd hire her again any time."

Paula Poda, Communications Director, Trustmark Insurance,

Lake Forest, IL

"Betsy has consulted on several public relations projects for Heartland Health Centers. She is terrific. She delivers what she promises, is timely, and always a pleasure. One of the things I like best is that she is able to quickly grasp what is needed and is efficient in using her client's time and resources."

Gwenn Rausch, Director, Heartland Health Centers, Chicago 

“When Betsy served on the board of directors of the Family Service Center and began serving as Chair of the Public Relations Committee, she activated the committee and was

the driving force in a range of initiatives to publicize the organization. Few people have made the contribution to this Center that Betsy Storm has. She has excellent skills in public relations and the personal initiative to effectively implement them.”

Robert Noone Ph.D., Former Executive Director, Family Service Center of Glenview, Kenilworth, Northbrook , IL

"I've known Betsy for years. Our first interaction was in her role as an author. When we met, she was writing a book on 50 Chicagoans who had changed the city for the better. She did a fabulous job on the book. When our senior communications director retired, I contacted Betsy to fill-in on a part-time basis. She did a great job, and we retained her on contract for almost a year, well after we made a hire. Betsy is a joy to work with, professional, a great writer, conscientious, and concludes projects on-time"

Gary Slutkin, M.D., Founder, Cure Violence Global, Chicago

"Betsy is a dream colleague  — smart, always upbeat, and a trusted collaborator. I have worked with Betsy on a number of  projects. Cool under fire, you can always rely on Betsy’s good judgment, impeccable writing and editing skills, and winning attitude. Enterprising and creative, Betsy is also highly skilled in crafting personal biographies."

Lisa La Valle, Associate Director for Marketing and Strategic Partnerships, Chemistry of Life Processes Institute, Northwestern University, Evanston, IL

"Betsy and I originally worked together in the public relations department at Northwestern Memorial Hospital. She was a dream colleague, amazing editor and writer, and dependable. Fast forward 23 years, and I hire her again and again to write for the North Shore Senior Center magazine. Betsy's knowledge, experience, creativeness, attention to detail and research shine through in every piece she touches."

Amy Krause, Assistant Director of Communications,  

North Shore Senior Center, Northfield, IL

Betsy Storm  | Content Marketing Writer & Public Relations Professional  |  312-401-5222  |

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