“So, what’s your story?” Most of us have been asked that question countless times — even if the query is phrased differently. It’s human nature to be curious, to seek interesting and meaningful information. 

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The good news is, the same premise applies to organizations. Each one has numerous stories to share. When well told and properly communicated, relevant stories provide a bridge, a way for individuals and organizations to connect with the hearts and mind of potential consumers. These indispensable connections are essential to maintain a thriving, flourishing business.

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In pursuit of defining and drawing out an entity’s identity, storytelling takes place across all media and in other ways, also. Starting with the basics, a company’s website is the essential front door to the world. Like any entryway, it establishes a presence. A Public Relations Professional Chicago guides entrepreneurs in creating the look and content best suited to their goals. 

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Without a communications consultant as a partner, it’s not surprising that public relations often gets short shrift in the world of small businesses. Entrepreneurs deal with the proverbial full plate on a daily basis. That’s why hiring an outside public relations consultant makes so much sense. Without PR, important opportunities are often missed.

All in a day’s work for the Public Relations Professional Chicago: maintain a social media presence, be on the lookout for media exposure, produce facts sheets and other company documentation, work with TV/Radio crews, and more. PR pros build the brand, spread an organization's message, and minimize the effect of negative publicity. All on the same day, they are cheerleaders, media resources, word wizards, brand builders, deflectors of criticism, and more.

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Together, we’ll craft a public relations small business plan designed to:

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Gain visibility​

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Small businesses often scurry to stand out among a sea of competitors. Finding their place is much easier when they’re guided by a strategic, bold, comprehensive plan that differentiates them from the rest of the pack, expands their influence and reach, and influences the bottom line. 

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Enhance relationships

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Creating relationships, particularly strategic partnerships, is a critical factor in the success of small businesses. 

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Create a positive image

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As a Public Relations Chicago Professional, I’ll help you nurture a solid impression designed to create the positive image you need to project. Together, we’ll determine the optimal steps to create and successfully manage the public perception of your business.

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Operating a small business requires all of your attention. I can manage your public relations so that you can focus on what you do best.